Data-Driven Client Acquisition System
THE SITUATION
Ong'anya Ombo Advocates LLP is a Nairobi-based full-service law firm with an established domestic practice and a clear strategic intent to expand its client base in North America and Europe. The challenge was structural: international client acquisition in professional services is not a brand awareness problem - it is a targeting and conversion problem. Without the data infrastructure to identify, reach, and convert the right international prospects, the expansion ambition had no operational foundation.
WHAT KONTORVA DELIVERED
Kontorva designed and implemented a data-driven client acquisition system integrating analytics infrastructure, audience intelligence, and campaign execution. The system was built around the firm's specific international targeting criteria - not a generic digital marketing stack, but a purpose-built acquisition engine aligned to the firm's practice areas and target geographies.
Tracking and attribution infrastructure was established first, creating the data foundation that made campaign performance measurable and improvable. Targeted outreach campaigns were then built on that foundation, with ongoing audience insight feeding back into campaign refinement.
TECHNOLOGIES
- Analytics and tracking infrastructure
- Audience segmentation and data analysis
- Targeted campaign architecture
- Conversion tracking and attribution
- Digital acquisition system integration
OUTCOME
| 55% | Increase in lead conversion rate | 3x | Improvement in audience targeting accuracy | International | Client acquisition capability established |
“Kontorva delivered analysts who revolutionised our digital outreach. The process was seamless and the impact was immediate.”
- Ombo Malumbe, Partner, Ong'anya Ombo Advocates LLP