Overview
Client: Ong’anya Ombo Advocates LLP
Location: Nairobi, Kenya
Industry: Legal Services
Company Size: Mid-sized, full-service law firm
Service Used: Kontorva’s Advanced Plan
Challenges:
- Targeting potential clients with a data-driven approach to support growth in North American and European markets.
- Leveraging online data and user analytics to optimize client acquisition strategies across digital platforms.
Background
Ong’anya Ombo Advocates LLP is a full-service law firm operating out of Nairobi, Kenya, with a focus on offering high-caliber legal support to both local and international clients. As part of a strategic initiative to expand its client base, the firm launched an online program aimed at reaching new audiences and engaging prospective clients digitally.
The firm sought Kontorva’s expertise to analyze online data and optimize targeted advertising across social media platforms, particularly through Facebook, Instagram, and other digital advertising networks.
The Kontorva Solution
Kontorva assembled a dedicated team of four data analysts and digital strategists to collaborate with Ong’anya Ombo Advocates, providing ongoing support throughout each phase of the project.
Solution Highlights:
- Targeted Data Analysis: Kontorva’s team conducted an in-depth analysis of the firm’s six-month website visitor data to identify actionable insights and audience segments that aligned with Ong’anya Ombo’s target markets.
- Audience Segmentation and Pixel Integration: Kontorva implemented tracking pixels on the firm’s site and developed audience segments based on user behavior. This approach allowed for precise targeting in subsequent advertising campaigns.
- Cross-Platform Digital Advertising Strategy: Leveraging the audience insights, Kontorva crafted targeted ad strategies across Facebook, Instagram, and other key platforms, aiming to increase engagement with North American and European prospects.
- Collaborative Workflow: Regular communication and clear progress updates ensured alignment with Ong’anya Ombo’s marketing objectives and compliance with data privacy requirements.
Results & Impact
The project delivered meaningful results, equipping Ong’anya Ombo Advocates with insights and tools to refine its digital outreach in target markets:
- Improved Market Focus: Data analysis allowed the firm to zero in on specific prospects in North America and the European Union, enabling a more targeted approach to client acquisition.
- Enhanced Audience Understanding: Kontorva’s data-driven insights provided a clear picture of client interests, behavior, and preferences, informing the firm’s online advertising and content strategies.
- Positive Campaign Outcomes: Targeted digital ads began generating early engagement, with a focus on attracting leads from international markets, aligning with the firm’s expansion goals.
Client Testimonial
“We were impressed with their communication, timely response, and the quality of their work. Kontorva’s data insights allowed us to focus on high-value prospects and gain a clear understanding of our audience.”
— Ombo Malumbe, Partner, Ong’anya Ombo Advocates LLP
Conclusion
Kontorva’s data strategy solution helped Ong’anya Ombo Advocates LLP build a solid foundation for client acquisition in foreign markets. Through targeted audience insights and precise ad placement, Kontorva empowered the firm to engage potential clients more effectively and strategically.
