Overview
Client: Cardinal DMC
Location: Johannesburg, South Africa
Industry: Luxury Travel and Destination Management
Company Size: Mid-sized DMC specializing in luxury and bespoke travel
Service Used: Kontorva’s Advanced Plan
Challenges:
- Finding a reliable technical partner aligned with Cardinal DMC’s brand vision and objectives.
- Expanding Cardinal DMC’s digital visibility and increasing traffic to online platforms.
- Augmenting Cardinal’s existing team with high-caliber technical talent to support an optimized digital strategy.
Background
Cardinal DMC, founded in 2005, is a premier inbound destination management company specializing in luxury travel experiences across Southern and East Africa. Serving a discerning international clientele, the company provides solo and private travel, family holidays, honeymoon, and incentive travel services, emphasizing bespoke experiences.
Despite its operational success, Cardinal DMC faced technical challenges in the rapidly changing digital landscape. Local options fell short of the standards Cardinal required, as Viviane Barberis, the Managing Director, sought a technical partner who could augment her team while resonating with Cardinal’s brand and market objectives.
The Kontorva Solution
Kontorva stepped in through its Advanced Plan, offering Cardinal DMC immediate access to top-tier technical talent. Kontorva carefully selected developers with specialized skill sets to complement and strengthen Cardinal’s existing team, aligning closely with their vision.
Solution Highlights:
- Tailored Team Augmentation: Kontorva augmented Cardinal’s existing team by integrating top developers with a keen understanding of the travel industry’s digital demands. This setup allowed Cardinal to scale its technical capabilities while remaining agile.
- Comprehensive Digital Strategy: Within 24 hours of contract signing, Kontorva developed a structured month-by-month action plan, detailing weekly targets for optimizing digital engagement across platforms.
- Targeted Brand Visibility Boost: Weekly initiatives ensured consistent engagement, driving qualified traffic to Cardinal’s website and elevating the company’s visibility across multiple platforms.
- Up-to-date Technical Expertise: Kontorva’s team remained proactive with the latest advancements in tech, web development, and data analytics, aligning Cardinal’s digital presence with industry trends.
Results & Impact
Kontorva’s team augmentation approach provided Cardinal DMC with a distinct edge in achieving its digital goals:
- Enhanced Brand Awareness: Cardinal’s online visibility surged, enhancing the company’s brand presence and expanding its customer touchpoints.
- Optimized Web Traffic: Kontorva’s focused audience-targeting strategy increased the volume and quality of Cardinal’s web traffic, improving lead quality and user engagement.
- Seamless Team Integration: The Kontorva team functioned as an extension of Cardinal’s own, ensuring that the transition and workflow integration was smooth, effective, and impact-driven.
Client Testimonial
“Kontorva has made such a big difference in our company’s brand awareness. Our digital visibility has grown across all platforms. Kontorva is highly professional, detail-driven, and extremely organized. They produce quality work and are passionate about what they do. I highly recommend this dynamic company for all technical requirements.”
— Viviane Barberis, Founder and Managing Director, Cardinal DMC
Conclusion
Kontorva’s Advanced Plan, focused on talent augmentation, enabled Cardinal DMC to elevate its digital presence and operational efficiency. This partnership demonstrates how Kontorva’s tailored team approach can seamlessly integrate with existing client teams, delivering high-caliber results that resonate with both brand and market demands.
