Engagement: Full-Stack Analytics & DevOps Team – Development of a targeted marketing website and analytics platform for an international law firm.
Challenge & Risks: The firm sought to increase lead generation among foreign corporate clients. Its previous website was static, generating few inquiries. Key risks included ensuring data privacy (especially under GDPR when tracking prospects) and quickly pivoting campaigns based on client feedback. The legal domain also demanded top-tier security for all digital assets.
Kontorva Solution: We provided a mixed engineering/analytics team (4 specialists: 2 full-stack devs, 1 data engineer, 1 DevOps; assumption: mix of senior and mid-level). The team implemented agile “sprint-and-learn” cycles: short sprints for A/B testing different messaging. We gave them ownership to deploy changes directly (Kontorva handling global contracting and hosting compliance). Rigorous logging and encryption were enforced to safeguard user data.
Key Deliverables:
- Enhanced Web Platform: Built on a secure CMS with dynamic content blocks for targeted campaigns.
- Lead Tracking & Analytics: Developed custom dashboards (using React + D3.js) for real-time campaign performance, linked to Google Ads/LinkedIn.
- Ad Tech Integration: Set up GDPR-compliant trackers and automated marketing emails via Mailchimp API.
- Automated Reporting: Scheduled nightly reports summarizing lead metrics and ROI.
Outcomes & Metrics: The new approach yielded a 55% higher lead conversion rate – a direct measure from prospect inquiries to qualified leads. Kontorva also cut the talent onboarding time by 60% (4 new specialists in 7 days instead of 16). Marketing costs per lead fell 30% due to improved targeting (measured via analytics). The team’s continuous delivery meant changes could go live weekly rather than monthly. Client feedback highlighted the “fast, reliable deployment process” and the accuracy of new insights.
Operational Scope & Exit: This engagement was scoped as a three-month sprint with defined deliverables and weekly check-ins. Kontorva provided the complete data platform and was responsible for its operation (hosting on a managed cloud). The exit plan included migrating analytics dashboards and lead data ownership to the firm’s IT department. After final acceptance of the marketing platform, Kontorva’s personnel formally withdrew following a two-week overlap to ensure smooth handoff.